Flood Risk Management via Risk Communication, Cognitive Appraisal, Collective Efficacy, and Community Action

Climate change and more frequent severe storms have caused persistent flooding, storm surges, and erosion in the northeastern coastal region of the United States. These weather-related disasters have continued to generate negative environmental consequences across many communities. This study examined how coastal residents’ exposure to flood risk information and information seeking behavior were related to their threat appraisal, threat-coping efficacy, and participation in community action in the context of building social resilience. A random sample of residents of a coastal community in the Northeastern United States was selected to participate in an online survey (N = 302). Key study results suggested that while offline news exposure was weakly related to flood vulnerability perception, online news exposure and mobile app use were both weakly associated with flood-risk information seeking. As flood vulnerability perception was strongly connected to flood severity perception but weakly linked to lower self-efficacy beliefs, flood severity perception was weakly and moderately associated with response-efficacy beliefs and information seeking, respectively. Furthermore, self-efficacy beliefs, response efficacy beliefs, and flood-risk information seeking were each a weak or moderate predictor of collective efficacy beliefs. Lastly, flood risk information-seeking was a strong predictor and collective efficacy beliefs were a weak predictor of community action for flood-risk management. This study tested a conceptual model that integrated the constructs from risk communication, information seeking, and protection motivation theory. Based on the modeling results reflecting a set of first-time findings, theoretical and practical implications are discussed.