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Purpose This study investigates why Turkmen women’s traditional handicraft skills have declined and explains how the local, traditional craft skills accelerated the post-flood recovery of Turkmen women in the aftermath of the 2019 Northeast floods in Iran. Design/methodology/approach The research adopts a case study approach, employing reflective thematic analysis. Findings Post-disaster recovery spurred a shift from traditional to modern lifestyles through new housing designs, enhanced female literacy and greater economic participation. However, this transition devalued traditional crafts due to heightened household chores, material scarcity and reduced market demand. Nonetheless, women with craft skills played a pivotal role in household recovery by repairing damaged items and crafting dowries for their daughters, illustrating their contribution to social and economic resilience. Social implications These research findings shed light on the importance of traditional craft skills in enabling the female household member, in particular, to recover from disasters and contribute to the recovery of their households and communities. Originality/value The originality of this study lies in its focus on the specific context of Turkmen women’s traditional craft skills and their role in post-disaster recovery, particularly after the 2019 Northeast floods in Iran. While there is existing research on post-disaster recovery mechanisms, this study uniquely examines the under-researched impact of traditional craft skills on the recovery process, specifically for female household members.