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The increase in the frequency of floods, which is a projected consequence of climate change, can have wide-ranging health and economic impacts. To cope with these floods and to reduce their impacts, households can adopt some preventive behaviours. The main goal of this research was to compare the adoption of flood mitigation behaviours in three populations presenting distinctive characteristics with a valid and an invariant measure of behavioural adaptation, as well as a baseline measure (comparison group). The article also aims to test the moderated effect of having experienced a flood on the relation between the perception of risk of being flooded and the adoption of preventive behaviours. A survey was conducted in flood-prone areas and in some areas that were not at risk in Quebec, Canada, through phone interviews. Results confirmed that people who lived in an at-risk area and had experienced past flooding events are more inclined to adopt preventive behaviours than people who lived in an at-risk area but had never experienced such an event, and those who lived outside at-risk areas. In addition, our results indicate that the at-risk population who have never experienced a flood engage in few flood preventive behaviours. This is worrisome, as their rate of adopting adaptive behaviour is very similar to the one seen in populations living outside at-risk areas, despite the increased risk inherent to their situation. This could be partly explained by our data showing that around a quarter of the at-risk population did not know they were living in a flood-prone area. Our results show that communication efforts are necessary in order to better inform the population of the risk related to living in a flood-prone area and that incentives should be developed to help enhance the rate of preventive behaviours in at-risk populations having never experienced a flood.
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Given that flooding episodes are occurring at a greater rate due to climate change, individuals must adopt certain adaptation behaviors to prevent or mitigate the anticipated or negative impact of such events. However, few studies have assessed if and how households and individuals have actually taken action in this regard. Because some individual beliefs can be linked to facilitating factors and barriers to action, a better understanding of the adoption of adaptive behaviors requires a combined analysis of individual psychosocial factors. The purpose of this study was to develop a better understanding of the reasons underlying the adoption of behaviors related to structural adaptation to flooding by people living in or near flood-prone areas in the Province of Québec (Canada). Results of a series of structural equation modeling showed that behavioral, normative and control beliefs were all significant predictors of the respondents' intention to adopt structural flood protective behaviors, with normative beliefs being the strongest. By identifying the best psychosocial predictors of the adoption of such behaviors, the results of this study provide valuable insights regarding the most effective factors to be used in public health messages to promote the adoption of behaviors related to structural adaptation to flooding.