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This article examines the circulation of heterosexist positions within several recent New Zealand media texts. It argues that a recent form of discourse engages liberal language and assumptions in ways that support the privileged position of heterosexuality and the marginalization of homosexuality. The examples given highlight not only the tenor of some recent representations of homosexuality, but also some problems within liberalism. Most notable of these are liberalism's individualism and its failure to recognize the systemic nature of hierarchical power relationships and the constituting of lesbian and gay subjectivities within these relationships. These problems allow liberalism to play an active part in processes of domination and subordination.