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This article examines the polyvalence of racial(ised) representations in K-pop performances. The analysis of K-pop star CL’s (2013) song and video ‘Nappeun gijibae’ (‘The bad girl’) demonstrates how the artist projects an assertive femininity by embodying and localising the Bad Bitch: a sexually agentive figure of womanhood from US hip hop. CL’s use of African American English and conventionalised hip hop tropes helps resignify gijibae, a pejorative Korean term for women. By shifting between decontextualised styles invoking a different time and place, CL is able to build a kind of chronotopic capital that transforms fragmented styles into an empowered cosmopolitan femininity. However, although CL’s performance challenges Korean gendered norms in its use of local linguistic resources, her selective appropriations of US Black and Chicanx cultural signifiers reproduce narrow images of racialised femininities and reify a hierarchy of valuation along lines of gender and race.
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Language ideologies have been of central concern to the study of Japanese language, gender and society. Many scholars have researched ideologies surrounding representations of Japanese women’s speech; however, investigations of representations of men’s speech have been limited. This study contributes to filling this gap through the analysis of non-Japanese male characters found in contemporary Japanese novels. The article reveals that authors assign strongly masculine expressions to their East Asian characters much more frequently than to their white characters and argues that these differentiated representations of non-Japanese male characters’ speech reproduce and are influenced by ideologies concerning cultural nationalism, racial determinism, class and sexuality. Linguistic data are presented that both unsettle the constructed image of Asian males as asexual beings and question the historically assumed relationship between gendered language and authenticity.