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We review how recent family scholarship theorizes recent family change as either a process of deinstitutionalization, in which family can no longer be understood in institutional terms, or a process of diversification, in which family life is expanding but not losing its institutional character. We argue that both approaches emerge out of and depend on a social institutional framework for understanding family that was developed in 20th-century sociology. Despite producing a wealth of research, both approaches have difficulty adequately conceptualizing the institutional character of family and providing ways of theorizing family change. We introduce an alternative to a social institutional framework, a Weberian institutional logics approach, which provides a different way to understand the institutional character of family life and thereby affords new interpretations and avenues for theory and research on family change in the 21st century.