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This article examines contemporary debates about the ‘sexualisation of culture’. It sets out the context for claims that Western societies are becoming more sexualised and it explores a number of competing perspectives about sexualisation. It then looks in more detail at the nature of claims about sexualisation as they emerge from the different disciplinary perspectives of Psychology and Media and Cultural Studies, contrasting the strengths and weaknesses of each, and raising criticisms of both. In a final discussion section, the article considers the usefulness or otherwise of the notion of ‘sexualisation’ as analytic category and points to the need to go beyond polarised positions. It advocates a psychosocial approach that takes seriously differences and power in considering the contemporary proliferation of ‘sexualised’ images, practices and media