Bibliographie complète
Putting gender in the mix: employment, participation, and role expectations in the music industries
Type de ressource
Auteur/contributeur
- LEONARD, MARION (Auteur)
Titre
Putting gender in the mix: employment, participation, and role expectations in the music industries
Résumé
Efforts to map women’s participation in the music industries have been hampered
by a lack of data. However, available statistics point to a continuing underrepresentation of women in the music industries; and the disparity is particularly
acute within certain areas of practice. In 2010 the Performing Rights Society for
Music (PRS), the UK’s leading collection society, revealed that women accounted for
only 14 percent of their registered music creators and writers. This statistic prompted the PRS Foundation to fund the “Women Make Music” initiative as a way to
raise awareness of the gender gap, correct stereotypes, encourage participation, and
increase the profile of women creating new music.
Research commissioned in 2008 by the Cultural Leadership Programme and publishedas a substantial report, found that in the UK music sector “only 20% of businesses
have any form of female representation on the management team and only 10%
have an all female team” (Cultural Leadership Programme 2008: 29). According to
the report, women in the music sector were generally very underrepresented within
positions of responsibility: the average number of female executives per firm was as
low as 0.2. Such evidence of gender inequality in leadership positions within the
music industries is by no means unique to the UK. In 2012 the editorial team of the
Australasian Music Industry Directory (AMID), in consultation with other industry
professionals, ranked for the first time the most powerful people in the Australian
music industry. The criteria included who has the greatest “ability to ‘shape’ the
scene,” along with “their involvement in industry initiatives, overall career accomplishment, economic impact and public profile” (Fitzsimons 2012). The “power list”
included 50 places and 56 people (some business partners held joint positions). Only
six women appeared on the list, two of whom shared their place with a male colleague; overall, then, women were just under 11 percent. While the list can be critiqued
for its partiality, it indicates the music industries’ gender gap.
Books on women working in the music industries usually focus on women musiciansand performers, often with the aim of celebrating women’s contribution to the history
of popular music (see, for example, Dahl 1984; Gaar 1993; Hirshey 2001; Downes
2012). In documenting women’s experience, field research with musicians has shownhow women have established their music careers, from acquiring instruments and
learning to play, to performing and navigating the music business (see, e.g., Bayton
1998; Tucker 2000; Reddington 2007; Leonard 2007). A few specifically highlight
women involved in music production and sound engineering (Sandstrom 2000;
Smith 2009). Some recent work on women’s changing relationship with music technologies examines how artist-producers (Wolfe 2012) and women involved in the
electronic dance music scene (Farrugia 2012) have navigated a gendered sphere of
practice which has historically and discursively been associated with masculinity.
Music journalism has also been a focus, with critical accounts addressing the work of
women music journalists and the gendered discourse of music journalism (McDonnell
1995; Davies 2001; McLeod 2001). While the literature on women musicians,
journalists, DJs, and music engineers is growing, the experience of women working
in other roles within the music sector is much less well documented. Indeed, Smith
(2009: 308) remarks that, except for musicianship, “scholarship on gender segregation
in other music industry roles has been meagre. Because of this, the gendered division
of labour in the music industry is not yet adequately understood.”
This chapter explores how gendered attitudes circulate within the workplace andin what ways they frame work in different sectors of the music industries. The plural
term “music industries” suggests the chapter is not engaging with a unified field of
practice, nor is it concerned only with the recording industry (Williamson and
Cloonan 2007). I will draw on interviews with eight women who have worked in artist
management, tour management, A&R (artist and repertoire), and concert promotion,
although first I discuss the contexts in which these women work as a way to establish
the extent to which their occupations can be broadly characterized as sex segregated.
These women work in largely under-studied but particularly sex-segregated areasof music employment. All eight were based in London, England and ranged in levels
of seniority from a booking agent’s assistant to a general manager of a record company. Many of the women had established portfolio careers, having worked in different roles, including radio promotion, international relations, music publishing,
and marketing, so had different levels of experience in management, A&R, and
concert promotion. For example, one participant worked for two years at a junior
level in A&R before moving on to develop expertise in other areas, eventually
becoming a general manager of a record company. Another participant began as a
regional A&R scout and was promoted to A&R manager, where she stayed ten
years. Therefore, they could offer a broad perspective: collectively they were engaged
with international professional networks, international tour management, and the
management and career development of artists building international profiles. The
majority of them worked with rock bands and artists but some had worked with
artists in other genres. The participants could also reflect on their experience of
working with artists at different stages of career development, from new and developing bands through to major international recording stars. Seven of the approximately hour-long interviews were conducted by telephone; their responses to the
open-ended questions were recorded and transcribed. One respondent offered a
written response to the research questions via email. The women all seemed candid
in their responses. Their comments have been anonymized; references to particular
record labels, bands, or named individuals have been omitted.
Titre du livre
The Routledge Companion to Media & Gender
Maison d’édition
Routledge
Date
2014
ISBN
978-0-203-06691-1
Titre abrégé
Putting gender in the mix
Extra
Num Pages: 10
Référence
LEONARD, M. (2014). Putting gender in the mix: employment, participation, and role expectations in the music industries. In The Routledge Companion to Media & Gender. Routledge.
Secteurs de la culture
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