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The Devlin and Hoyle report, Committing to culture: arts funding in France and Britain, argues that the cultural policies of these two European neighbours have been steadily converging since the mid‐1990s but that their social and economic contexts are now quite different (e.g. youth unemployment, GDP, disposable income). The paper addresses this convergence‐within‐divergence by comparing how policy discourses have conceptualised popular culture in the two countries. It investigates the hypothesis that, in both, an engagement with popular culture has in fact been an important driver of change, albeit at different times and with different taxonomies. And it asks what light this comparison might shed on cultural policy thinking in the twenty‐first century.
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Concern about the increase in alcohol consumption amongst young women, drink spiking and drug-assisted sexual assault have culminated in a renewed focus on safety advice for young women. This paper examines young women's responses to safety advice, and their associated safety behaviours, by drawing upon interview and focus group data from a qualitative study with 35 young women (18–25 years) in relation to their safety in bars, pubs and clubs. The findings reveal that young women's behaviours were complex and contradictory in that they resisted, adopted and transgressed recommended safety behaviours. This raises interesting questions about both the practical and the theoretical implications of contemporary safety campaigns, challenging the prevailing focus on women's behaviour and the gendered discourse invoked by such campaigns.
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Purpose – This paper aims to examine the cultural heritage of outdoor rock and pop music festivals in Britain since the mid‐1960s, and relates it to developments in, and critiques of, corporate sponsorship in the contemporary music festival sector. Design/methodology/approach – The paper uses extant research materials to construct an account of British music festival history since the mid‐1960s. It then draws upon Bakhtin's concept of the carnivalesque and the literature on sponsorship, experiential marketing and branding, in order to understand critiques of corporate sponsorship and the changing nature of the sector. Findings – Outdoor rock and pop music festivals were dominated by the ideologies of a “countercultural carnivalesque” from the late 1960s until the mid‐1990s. In the 1990s, changes in legislation began a process of professionalization, corporatization, and a reliance on brand sponsorships. Two broad trajectories are identified within the contemporary sector: one is strongly rooted in the heritage of the countercultural carnivalesque, while the other is more overtly commercial. Research limitations/implications – It is argued that experiential marketing and brand activation are key methods for achieving a balance between the competing aspects of commerce and carnival. Hence, festival organisers and sponsors need to understand the history of the sector and of their own events and attendees in order to use corporate sponsorship more effectively. Originality/value – This paper adds historical and theoretical depth to the debate between commerce and carnival within the music festival sector, and makes connections between cultural theory and the literature on sponsorship and branding.
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Semantic Scholar extracted view of "Grunge, Riot Grrrl and the Forgetting of Women in Popular Culture" by C. Strong