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This article examines the work of intimacy coordinators on television drama and film sets and the rise of this new role in the screen industry from a policy and production studies perspective. Since HBO made the employment of an intimacy coordinator mandatory on all productions with scenes of sex, nudity, and physical intimacy in 2018, intimacy coordination has become an industry standard and expectation. Through interviews and analysis of production practices, this article explores how intimacy coordinators change and challenge established production practices on and off set and interrogates the reasons behind the emergence of this role in the screen industry. It situates intimacy coordination in the context of recent industry policies and initiatives that promote equality and diversity, and counter harassment and abuse in the post-Weinstein era. It analyses this role on relation to changing production and distribution models and regimes in the era of VOD portals. The article argues that intimacy coordination is not only a catalyst for reforming practices on set, but a way for the screen industry to negotiate contemporary and historic concerns about sexual harassment and abuse, comply with recent policy and funding requirements, and a mechanism for mitigating economic and reputational risk to productions.
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Abstract This article investigates discussions about gender, quality and equality in Danish film and television in the 2010s. Contrary to Sweden, where gender diversity has been part of public debate and formal screen policy since the 2000s, there was little discussion of gender in the Danish screen industry until the Danish Film Institute (DFI) began focusing on diversity as a priority area before the Film Strategy for 2015–18. The article analyses how both DFI and industry players have continuously argued against gender quotas, instead opting for soft measures such as ‘gender declarations’ and initiatives to raise awareness. One of these initiatives was a manifesto, ManusFestet, that used humour to raise questions about gender representation on-screen. The article discusses how a balance between hard facts and soft measures seems to be experienced as a constructive way forward, as long as this combination does in fact facilitate the intended change.