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This chapter provides a contextual account of the rise of #MeToo as an global gender-equality campaign supporting those affected by sexual transgressions. Originally articulated by African-American civil rights activist Tarana Burke in 2006, the slogan ‘me too’ was meant as a rallying cry to support young minority ethic survivors of sexual abuse. Years later, social media would turn Burke’s motto into a byword for the global #MeToo movement. The chapter chronicles the events surrounding #MeToo’s inception, including Hollywood producer Harvey Weinstein’s sexual exploitation scandal in 2017, and The New York Times and The New Yorker exposés of his serial offending within the film industry. It also examines the narratives of countless survivors and #MeToo campaigners, including high-profile cases such as those of Rose McGowan, Alyssa Milano, Mimi Haleyi, Jessica Mann and Zelda Perkins. The chapter then critically considers the growth and international significance of #MeToo as well as its inherent shortcomings.