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A number of factors may influence the recruitment of foreign students by universities, especially economic criteria pertaining to profitability. This article examines the cases of two Québec universities. Both feature teaching exclusively in French, a minority language in North America. Based on existing literature, hypotheses concerning the impact of language and international networking on the recruitment of foreign students are tested. Analysis reveals that even if regular use of French is important for recruitment, it is not the only variable involved. The geographical and social context of each university also plays an important role, as does the networking activities of academics who build relationships based on cooperation with foreign institutions.